THE PHILOSOPHY

Beauty goes beyond the surface. It’s the feeling you carry. That’s what I love about Asul — it’s simple, effortless, and it makes you feel beautiful exactly as you are.

What’s in it?

A blend of peptides, SPF 15, and nutrient-rich botanicals — shea butter, jojoba oil, sunflower oil — deeply hydrates and visibly enhances the look of lips, leaving them soft, plump, and protected.
Our mission is to make lip care accessible, effective, and seamlessly integrated into every skincare ritual.

We believe that care for the lips deserves the same attention and innovation as the rest of your complexion—rooted in science, elevated by design, and crafted for everyday luxury.
We believe confidence grows deeper when it’s shared. That’s why we’re committed to creating products and initiatives that empower connection—within ourselves, our communities, and the world around us.